HOME

Holistic design strategies for adaptive thinkers, like you.

Hi! I'm here, for you.

I am a Storyteller. I specialize in creating interactive communication solutions in our digital-first world.

My mission is to help design products and services that improve people's lives. I achieve this by contributing to organizational style guides and simplifying design assets that have a profound impact on the success of innovation.

As we adapt to new technological advances, clear, concise and cohesive design patterns are fundamental. I provide strategic design system direction for forward-thinkers.

Yes, you.

What People Say

Laurel leaves no stone unturned in her product design process. Her thoughtful and thorough approach to her work elevates it to craft status. Where UX design should feel clear and intuitive, Laurel hits the mark every time, possessing extraordinary attention to detail and sage-like

creative insight.

Lizzie Brown, Yoga Wake Up

ABOUT

PROCESS

IDEATION

Adaptive iterations that embody brand style while also improving functions

Storytelling

Transformation of ideas into a vision that turns viewers into believers

DESIGN

Ideas simplified so they feel authentic, intelligent, and approachable

WRITING

Strategizing and creating persuasive content that increases usability

CONTACT

Summary

👩‍🎓 I studied Communications & Design Strategies at Parsons (BFA) and UX at UCLA X

📥 Most recently, I've worked on some cool projects for Samsung and Apple.

🦾 My favorite tools are Adobe CC, Figma, Sketch, Slack, Miro, Trello, Zeplin, Keynote, and Notion.

🧠 Meditation and movement practices bring my mind and body into the flow state to refocus.

🎧 On-the-go, I'm constantly making music playlists and learning by listening to books/podcasts.

🌱 At home, some hobbies I enjoy are gardening, cooking, and Sci-Fi/Fantasy stories.

☀️ When outdoors, I love to swim, board, sail, bike, hike, and climb.

Currently living & working in the greater Los Angeles area.

Available for remote, hybrid &

global on-site work opportunities.

Open to full-time employment, contracts & career growth.

Become a part of my network.

Tel: +1.310.433.7384 | laurelerilane@icloud.com